Old Spice Essay Example for Free

Old Spice Essay Old Spice is one of the most popular companies in America that specializes in male grooming products. It was founded by William Lightfoot Schultz in 1934 and began by creating products for women in 1937, closely followed by male cologne in 1938. The company originated in the colonial times and chose the theme accordingly, thus the Colonial Sailing ship became the Old Spice trademark. It wasn’t until the 1990’s when Old Spice changed their colonial sailing ship to the more modern sailing ships and released many forms of deodorant, body wash and body sprays. During this time period Old Spice began advertising their products focusing on how men are continuously attempting to attract women. From 1990 to 2010 Old spice’s advertisements have gradually evolved in the way they entice men that their products will help men become more attractive to women. Through commercials Old Spice has convinced men that their products will aid in satisfying man’s greatest need, a woman. In 1996 Old Spice released a commercial of a man walking off a sailboat his back facing sun hiding his identity leaving the audience in suspense wondering who it was. At the same time they show a beautiful woman stumbling upon herself in a crowd in confusion looking for someone. Soon later she stops to catch her breathe and finds a man, a tall, well built man with a captains hat who is looking at a painting of a sail boat tossing and turning in the sea. Another man sees this confused woman and approaches her but unfortunately she walks away to the sailor. At this moment a deep dominating voice says, â€Å" Some men would rather live their lives sheltered in the harbor, and some would rather sail into life with the unmistakable scent of Old Spice.† As the couple walks away the other man walks to the painting and finds a bottle of Old Spice cologne and smiles. This commercial shows that the woman chose the sailor because he was wearing Old Spice cologne and shows men that there is still hope to find a woman. Old Spice also has a line of Body Spray, Deodorant, and Fragrance. On one of the body spray commercials two teenage boys were trying to ask the same girl out, one boy tried to read a poem and give her flowers while the other boy sprayed on Old Spice body spray and just sat next to her. He immediately won her heart. This advertisement implies that women are simply attracted to good smelling boys. About 12 years later Old Spice commercials emphasized on a different topic, they changed the idea of focusing on men getting women to how Old Spice makes you manlier. The commercial starts off with a skinny short young male dressed as Steve Urkel walking up to a sexy woman in a revealing dress. The woman says hi and instead of replying back the young man runs away in embarrassment making a weird high pitch noise. The camera then zooms out showing the popular LL Cool J, a massive muscular man. He admits that the embarrassing boy is him but says that was all before he started using Old Spice body spray and body wash. Emphasizing that the product made him manlier. Recently in 2010 Old Spice released a new commercial during the super bowl incorporating how Old Spice makes you manlier and can help get women. In this commercial; however, the character is not convincing the men but convincing the women. A tall, well built, dark man in a towel holding a bottle of Old Spice body wash. He addresses the women and asks questions which compare himself to there man and asks the women if their man should use Old Spice body wash. He then follows that question with other question such as; do you want a man who can bake your favorite cake in the kitchen he built with his hands? Then jumps into a hot tub doing a swan dive. The hot tub then falls down and we see him on a motorcycle holding a bottle of Old Spice body wash asking, â€Å" Well ladies should your man smell like an Old Spice man? You tell me†. In this commercial Old Spice shows that with their product a man could make a cake, built a kitchen with his hands, be able to jump into a hot tub which is shallow, and land on a motorcycle. This shows that Old Spice makes men manlier and women are attracted to manly men. This advertisement has evolved from the older commercials in the way that it no longer convinces men as well as women and yet keeps its main idea that Old Spice makes men manlier and attractive for women. Over time Old Spice has observed reality and adapted its commercials accordingly. They started off by trying to convince men that their products will help them attract women. Then went on to persuade men that it will make them manlier, with more confidence. In the present day Old Spice realized that women tend to buy their partners products so they aimed towards women inducing them with handsome attractive shirtless men persuading them to buy Old Spice products. From the first advertisement to the most recent one Old Spice has kept the same mentality in all of their advertisements.

Margaret Atwood use of Language and Narrative Technique in The Handmaid

From the outset of 'The Handmaids Tale' the reader is placed in an unknown world, where the rights and freedom of women have been taken away. We follow the narrative journey of a handmaid, named Offred. Throughout the first 15 Chapters we are provided with information, as narrated by Offred, with glimpses of her past life and her journey to the life she is now facing. These glimpses are not logical in their sequencing or chronological in the narration, therefore creating a feeling of disorientation among readers, a feeling matching that experienced by those living in this society. This also provokes many questions in the reader’s mind along with creating tension and expectation as to the nature of the procreation which we have come to understand is the function of the handmaids. Although the reader is made aware of the structure and methods of control within Gilead, none of the information provided can begin to prepare the reader for the way in which 'The Ceremony' is undertaken. We are first provided with hints as to what is required of the handmaids at the beginning of the dystopia, with the mention of the Red Centre. A place where shockingly a process of conditioning is undertaken with armed guards around the fences and the women in charge carrying electric pods, suggesting it is a controlled place, but also raises the question as to why such methods of control are required. The shocking fact that the women have to lip read, again reveals to the reader how strict and controlled this society is along with providing the feeling of fear the handmaids must be experiencing. There is also a monthly visit to the gynecologist, but on the occasion described, this routine check is made rather sinister with the doctor offerin... ...o watch is shocking whilst â€Å"as an effigy† makes the reader wonder whether Serena maybe feeling like the person on top of a tomb, dead. Offred once again reveals her fair handedness, â€Å"Which of us is it worse for, her or me?† This represents Offred to be a strong person, as following such a scenario, she isn’t thinking of herself alone, she is thinking about the feelings of the wife. It isn’t until the next section the reader comes to realise Ofred's true feelings towards the Ceremony, 'I want to steal something.' This reveals to the reader, Ofred needs to feel as though she does have some kind of power over her life, and with the scene with Nick shows how she longs to be appreciated for who she is instead of just being a sex object, this again results in sympathy for Offred and what the other handmaids must feel like in a situation such as this.

Paul the Spirit and the People of God Essay

Paul, the Spirit, and the People of God by Gordon Fee lays out a prescription for true spiritual success to cure what ails churches of all kinds. The main treatment is the Holy Spirit-led life. Fee’s major work â€Å"God’s Empowering Presence† is foundational in the area of Pauline pneumatology. This book successfully condenses the heavy exegesis of the larger work into an easily readable text. Fee has a lot of poignant and challenging things to say concerning modern-day evangelicalism’s understanding of the Holy Spirit. The difference between Christians today and Paul is staggering. The same spirit that lives in Paul and Jesus is the same spirit that is in Christians today. The western culture of Christians in today’s world live in very similar environment that the early Greco-Roman Western environment of Paul’s day. Disconnection has occurred because as Fee states â€Å"is in the large part to their experience of the reality of the Spirit’s presence.† This presents a very concerning issue with the church today who sometimes take the either/or approach to the Spirit between the gifts and the fruit of Spirit. The Spirit was an empowering force to Christian in the early church era. This power was not limited to signs and wonders, healings, or tongues but it was to empower the whole life of a Christian to grasp the beauty of being made in the image of God. The Spirit of God was the fulfillment of all the Jewish prophesies on how God would return His Presence to mankind again. The Trinitarian views became grounded because of Paul’s revelation on the very real true nature of God. The triune nature of God as one shows the vital importance that God is a relational being. He desires relationships and He has sent His Spirit for the church to be unified as one bride. Even though individual people experience salvation and become children of God, the goal is not a set of individuals for heaven but to create one people that lived a life of heaven in this day and age. A people for His name and glory. Just as important as Christians experiencing the Spirit of God is the understanding of the â€Å"already/not yet† aspect of heaven. The future of heaven has begun by the outpouring of His spirit and it guarantees a future consummation of a new heaven and earth. The Spirit is the key in worship for the people of God, as it gifts people with different diverse gifts might build up the church to live in this state of already/not there yet heaven on earth until the final coming of God. Throughout todays western culture the thought of God and spirituality are separate entities to everyday life. To be spiritual means to read the Bible, listen to worship music, or pray. These ideas are reinforced by the pastors every Sunday and as well as during the weekly men’s, women’s, teen, and children ministry times. After church services Christians go about their life and try to spread the gospel of Jesus because if people believe in God they don’t go to hell. The Spirit of God is a powerful force that is used to speak in tongues, prophesy, and heal people. Westernized Christians see the Spirit as a powerful unreliable tool. The problem with the way this Western mindset is we interpret and see the scripture that Paul speaks of with a tainted eye. Paul sees the Spirit as Gods fulfillment of promise to His people, the people that He adores, and gave His sons life for. The fulfillment to this promise is that Gods presence would once again be among His people but if they accepted Him, He would indwell them and bring them to life! Paul never writes about what Christians should do as a doctrine but he instead is describing a process in how to connect with God. When Paul describes in 2 Corinthians chapter four about him encountering the Spirit of God. Not only is he beholding the Glory of God but he is being transformed into Gods likeness. This love that rushes like a mighty stream to his heart causes him to cry out daddy because of his adoration to God. The children of God are designed to be in a vulnerable relationship with God. They are designed to hear His voice and understand that He is not an impersonal being. The only way is through experience. The western mindset makes it tough to swallow some of Paul’s revelations about life. Especially about the how everyone is part of one body. In a culture that is all about personal achievement and looking out for ones-self, people get trapped in this self-absorbed mentality that has poisoned the church. This imagery that Paul presents to all believers are part of one body. This shows that the spirit brings all people who are children of God together in unity. God is about unity in relationships and according to Paul it is the Spirit that draws us into unity as one body. The amazing part is that the sins that grieve the Holy Spirit are the sins of discord of one another. The Holy Spirit wants the relationships of people to be so vibrant and alive! The denominational churches of today’s age grieve the Holy Spirit. The discourses of beliefs have caused the body of Christ to be ripped apart. Paul does not see Jew or Gentile when he sees people but he sees sons and daughters of God. The church might not see that truth about who they are but through the revelation of the Spirit, he grasps who people really are. As children of God being in Christ through the Spirit all a part of one body. The church must begin to realize and grasp the revelation of the work that the Spirit is doing and not quench it. Paul, the Spirit, and the People of God by Gordon Fee gives the readers a glimpse into the revelation of Paul in the New Testament. Revelation only comes by experiencing the Spirit of God. A remarkable book on how children of God can live in the here/not yet concept of Heaven on earth. Fee will challenge the way the readers view and interact with God and others in order for heaven to be brought down more in every life.

Analysis Of Frederick Jackson s Turner Frontier Thesis

After the Civil War, America experienced a vast change with the influx of foreigners. Many believed that America was filled with multiple opportunities that could transform their lives. However, due to mass immigration many were forced to face injustices, overcrowding, as well as questioning their identity. Riis and Turner were both concerned with the influx of immigrants and how the increase of people affected the American land. In Frederick Jackson’s Turner frontier thesis, he describes how important the frontier is to the development of America and how it allowed many to obtain a new life. He describes how Americans have managed to transform the wilderness little by little and making this new land their home, â€Å"Little by little he transforms the wilderness, but the outcome is not the old Europe, not simply the development of Germanic germs†¦The fact is that here is a new product that is American† . The frontier thesis is also used to describe the individuali ty of America and prove that it is an independent country that no longer has ties with other nations as well as making it clear that America is unique in its own way. Westward expansion offered many the opportunity to re-identify themselves and create a nation that offered a new form of American life. The Frontier thesis emphasizes that Americans are now free from European powers by stating that, â€Å"In another way the advance of the frontier decreased our dependence on England† . Americans were now using their skills andShow MoreRelatedAmerican Imperialism : A Part Of United States History1463 Words   |  6 Pagesover other people s land. Authors like Frederick Jackson Turner, Alfred Thayer Mahan, Albert J. Beveridge, Mark Twain, and William James all distinctive perspectives on U.S expansion and imperialism at the turn of the 20th century. Frederick Jackson Turner was a young American historian. 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